Do you want to improve the SEO rankings of your website in 2022? If so, then this post is just for you. We are about to talk about the top 35 actionable tips to boost your SEO rankings.
You must be wondering what is SEO, and how are these tips going to help you?
SEO is an abbreviation used for Search Engine Optimization. It is a practice of optimizing a site. It helps your business or brand to become more visible in the search engine result pages (SERPs).
Though there are plenty of tips and tricks available, not all of them work anymore! If you want real-time SEO tips that work in favor of your business, read below.
Top 35 SEO Tips to Improve Rankings in 2022
1. Use Images & videos and optimize them
Images and videos have been the most helpful aspect in comparison to others. But how do they help? When you upload or add any videos and images, the SERP ranking increases in the following manner:
Increasing Click-Through-Rate (CTR) – The use of videos and images boost organic traffic from SERPs.
Reducing bounce rate – People are likely to stay more on a page with videos and images.
2. Look beyond “exact match” keywords
The era of ‘exact match’ keywords has become a past thing. The new norm is the ‘user intent’ search. And due to the focus on user intent, search engines are now sensitive to the intent and motivation behind a specific search term.
3. Switch to the “Mobile-First” approach
In September 2020, for all sites, Google has switched to mobile-first indexing.
If you want to see your website from the view of Google’s mobile search agent, use the mobile-friendly test tool given by Google Search Console.
4. Switch to HTTPS
Do not make any other changes when you switch from HTTP to HTTPS because google acknowledges the changes and may not process the changes made. The advantages of switching from HTTP to HTTPS cover the following:
- Increase in search rankings
- Enhanced user experience
- Boost protection of user information
5. Improve page loading speed
Page loading speed is directly linked to website ranking in search results. When the loading speed is high, it helps in reducing the bounce rate and improving the user experience. So, make sure your website opens in less than 5 seconds.
6. Use rel=canonical
The canonical tag rel=canonical must redirect all the website pages that are easily accessible from different links to the main page. This tag is beneficial when your site content is copied on other sites.
7. Ensure Indexing of pages
For ensuring the indexing of pages correctly, you must use the ‘site:domain.com’ search. Also, monitor if there are any double-indexed pages. If there is any double-indexing, then it means the content is duplicated.
8. Check for H1 tags
It is always the best approach to use only one H1 tag on a single page.
9. Add the Alt attribute to the image
When it comes to describing an image, ALT attribute is the best help. It supports search engine crawlers and website visitors to acknowledge the image on a page without seeing it.
10. Create sitemaps
The sitemaps help in improving the crawling of your website. You can create different sitemaps for images, videos, and blog posts. It informs the search engine to focus its crawl attention on particular parts of the website.
11. Change Your Internal Links to HTTPS
In case you have decided to migrate your site from HTTP to HTTPS, make sure you make the changes in the internal links to HTTPS.
12. Add Breadcrumbs
One of the main components of an SEO-friendly website is Breadcrumbs. Its advantages include:
- Enhancing SEO
- Improving user experience
- Making navigation simpler
13. Optimize images
Website loading time gets directly influenced by the images. You must optimize images on your site for a better user experience and page speed.
14. Avoid bad or risky links
Avoid risky or bad link-building techniques. In case Google identifies this major manipulation, it can undervalue all the links and not just the bad ones.
15. Keep an eye on spam links
Always keep an eye on spam links, and the best thing is to disavow them.
16. Build strong internal linking
The site architecture establishment is only possible with the help of internal linking. Having the strong internal linking
- enhances website navigation
- supports in spreading link juice
- boosts page rank
- increases page views
17. Keep a healthy link profile
Having a healthy link profile helps in increasing the ranking in SERPs. Search engines use these link profiles to evaluate the content’s and brand’s overall credibility and quality.
18. Focus on link quality and not quantity
High-quality backlinks are helpful for domain authority and rankings as they are reliable, credible, and full-proof. More quality links, the better the ranking.
19. Use Nofollow tag for outbound links
When you use the Nofollow tag, search engines cannot penalize you for linking to low-quality websites or linking too much.
20. Fix any broken links
There is no need to worry about the links breaking if you are using authority websites for hyperlinks.
Make sure you fix broken links if there is any because they can crush your SEO ranking.
21. Produce high-quality content
To draw visitors’ attention to your website and drive more traffic, you should keep on coming with something new at regular intervals. Your site’s content should be high-quality, engaging, relevant, and written in the latest style.
22. Break up your content with header tags
You can improve the user experience on your site using headings. Break the content into paragraphs using heading to make it easier for readers to read or skim.
Also, headings make content appealing.
23. Eliminate thin content
Thin content is bad for any website. Google’s Panda Algorithm penalizes a website with low-quality content. There are mainly four sources from where thin content could come:
- Automatically generated content
- Doorway pages
- Suspicious affiliate pages
- Copied content
24. Generate FAQ pages
The FAQ page is a good approach to provide information to your clients and customers about your business and how you process everything. The FAQ page helps in:
- Improving the user experience.
- Providing quick information.
- Improving page ranking.
25. Use tools for content ideas
If you need some great content ideas, you can make use of tools like BuzzSumo. This tool helps you analyze your competitor’s top-performing content.
26. Get rid of keyword cannibalization
If you are using similar keywords on your website’s multiple pages, try to combine the content into a single piece. It will help you get rid of keyword cannibalization.
27. Examine your content
If you want to determine why your competitor is one step ahead of you in search engine result pages for the same content, you must examine your content and look for the missing keywords.
28. Examine the exit pages
It would be best if you examined the pages on the website; the users generally exit. Look for the reason for leaving and revise the exit pages to boost time on site.
29. Pay attention at traffic drop
A sudden drop in traffic can be due to manual action or algorithm updates. Regularly check your emails or Google Search Console for manual action notifications.
30. Keep an eye on competitors
One of the leading factors in the drop in traffic is keyword loss. Keep up with your competitors’ latest content and see if they have started ranking for similar keywords.
31. Set up Google Search Console (GSC)
If you are setting up Google Search Console (GSC) for the first time, add both versions of your website (www and non-www version). Following that, set the intended website.
32. Write click-worthy titles and descriptions
Having nicely written titles and descriptions bring more clicks. If you are writing titles for the first time, you must know that it should not exceed more than 65 characters; otherwise, it will get cut off. So, keep it short and precise.
33. Create clean, focused, and optimized URLs
Always create focused, clean, and optimized URLs without comprising any aspect.
34. Make use of Google Analytics Segments
If you want to dig deeper into traffic data, make use of Google Analytics Segments.
35. Join Q&A Sites
People have a hunger for knowledge, and they often visit Q&A sites to satisfy their hunger pangs for knowledge. You can find a lot of questions on these sites but with a few answers. And this is where you come on.
Prepare well-written answers for the questions that do not have enough answers and also include links to your website if it does not seem odd.
A Final Word
The year 2022 is all about learning something new and innovative. With the help of these 35 actionable SEO tips, you will be able to improve your SEO rankings. To accomplish the same, you can get in touch with F5 Digi Solutions and easily go through the process without any hassle. Reach now!