What is the first thing that strikes the mind when someone has a question to ask or want to find a business? “They Google it.” The online presence is key to success if you are running a business, regardless of the business type or size. If your business is appearing in search, then it will help you generate leads and making profit online.
If you have a website, you will have to optimize it to display in top search results, and that is only possible if you take SEO services. There are different types of SEO you must know for running a successful business. Let’s take a look:
1. Technical SEO
Technical SEO implies the technical parameters that impact the website visibility in search engines. This type of SEO is performed to make sure that search engine crawlers can crawl and index a website without any hassle.
Here are a few important technical SEO guidelines:
- Review and optimize your robots.txt to ensure that search engines can accurately locate your website.
- Add and test your website with Google Search Console and define your favoured domain.
- Use the COVERAGE report to locate and adjust crawl errors.
- Generate an XML Sitemap and submit to all significant search engines.
- Optimize your site structure and URL structure.
- Use an SEO-friendly web design.
- Create websites that load speedily on both desktop and mobile devices.
2. On-Page SEO
On-Page SEO is directly linked to the pages that are on site. It helps in making the website friendlier to search engines and users. You must know that search engines look at a site as a whole but ranking is performed on a page-level basis. And for the same reason, you should pay attention to every page on your website.
Here are a few important On-Page SEO guidelines:
Optimize your page titles. Make page titles engaging as they are shown in the search results. It must convince the users to click. The title itself should tell the users what the page is all about.
Optimize your H1 Tag. The H1 tag is shown as the top heading of any page. It carries the same significance as the page title.
Optimize your headings. It is a crucial factor to consider. If you have long-form content on your site, make sure you divide it using subheadings (H2, H3). It will be easy for users to read it and scan by crawlers.
SEO for Images. Every image on a website’s page should be properly optimized. If not, then search engines cannot understand what they show. You must also optimize the file size, filename, and ALT text for image SEO.
Page formatting. Use of high-quality images and text is a waste if you do not take care of the content. Google does not see a page like a human. It has its own ways to acknowledge a page. If a page is filled with ads and popups, it is taken into consideration at the time of the ranking process.
3. Off-Page SEO
Off-Page SEO focuses mainly on promotion. Under this, there a lot of activities and techniques that are used for the promotion of a website on the internet. It is mainly preferred for the websites that are popular to keep their rank higher on Google.
Here are a few important Off-Page SEO methods:
Link Building. Getting SEO backlinks from other websites is known as link building. These links increase the authority of the target website and are widely considered ‘votes of trust.’
Brand Promotion. Google prefers ranking the popular brands high in the results because of the trust people have in them. You must always work on brand promotion and talk about it on social media networks and forums.
4. Content SEO
Content SEO means to improve the content quality and how to make it better every time with updated forms of writing. People love reading good contents, and search engines highly value them.
Here are a few guidelines on how to do it:
- Always do keyword research before starting the content creation process. Look for the SEO keywords that are relevant to your website and put them in your content.
- To go ahead in this process, find long-tail keywords and semantically relates (or LSI) keywords. Use these keywords in the titles, headings, and main content.
- Post content that is engaging and comprehensive with a suitable number of words that cover all the important details a user would need and search engines to have enough clues to acknowledge the context of your content.
- Link your other pages of the website or some high-quality websites that have the same type of content to make users learn more about the topic.
- Use structured data and schemas to highlight to search engines crucial sections of your content.
5. Local SEO
Local SEO is for local businesses only. In other words, if you have a goal to make customers visit your local store, then you must optimize your site for local SEO.
Here are a few important Local SEO guidelines:
- You must have a business name, address, the contact information on all the pages of your site.
- Do not forget to add the Local Business schema on your homepage.
- Create a Google My Business Account.
- Get your business registered on Yelp, Foursquare, Yahoo small business, and others.
- Promote your business website on local directories and websites.
6. Mobile SEO
Mobile SEO is a subset of SEO, specifically created for mobile devices.
According to research, it has been found that more than 60% of Google searches are made on mobile devices. It is a sign that people are more active on mobile devices than on desktop. This is why Google created a mobile-first index and began indexing the mobile-friendly version of a site.
If using Mobile SEO, you should ensure that:
- Your website is running smoothly on mobile devices.
- The website loads quickly.
- The website is user-friendly.
- The user experience does not get disturbed by popups or interstitial banners.
Conclusion
Undoubtedly, SEO is a powerful digital marketing tool for any website. If your website is SEO optimized, then it can bring a lot of success to your business. If you have SEO services in mind, do not miss to go through F5 Digi Solutions. We are here to help you!